![]() Pizza? Magically delivered to me almost wherever I am? This is the future. So, if you’re ready to get a pizza delivered in the park or on the beach, you can actually do that now in some places with the service. We’re always striving to make customers’ experiences even better and more convenient, and Domino’s Pinpoint Delivery does exactly that.” “Domino’s is proud to be the first quick-service restaurant brand in the U.S. to deliver food to customers with the drop of a pin. Of course, it is incredibly similar in scope to how services like Uber and Lyft work - just for pizza. Beast, of course, and get pizza delivered to a boat by helicopter.Ĭhristopher Thomas-Moore, Domino’s senior vice president and chief digital officer, said in a statement that it is the “first quick-service restaurant brand in the U.S.” to deploy the technology. So, no dropping a pin in an alley or in the middle of the ocean - unless you are Mr. The company says that it’ll determine the best location for the driver based on where they can safely pull their car over. Of course, you can’t drop a pin and expect pizza to be delivered ANYWHERE. Domino’s will also alert customers when their delivery expert arrives at the pickup spot, at which time they can activate a visual signal on their phone, which will help the driver spot them. Domino’s Pinpoint Delivery allows customers to track their order with Domino’s Tracker ®, see their driver’s GPS location, view an estimated time of arrival and receive text alerts about their delivery. ‘There’s absolutely no estimating involved in the process… Dom works in real time and is updated at each stage of our pizza making process, but occasionally mistakes can happen.’Īlthough the reports are conflicting, with the addition of the GPS driver tracking in over 50% of locations, once it leaves the shop you can be completely sure exactly where your pizza is.With Domino’s Pinpoint Delivery, customers can receive their order at a countless number of dynamically created hyper-local spots without a typical address. When asked about whether there is estimation, they categorically denied it, but told us that there’s always a possibility for human error: We have asked Domino’s for a further comment to clear this up once and for all. But if it’s for delivery then the driver has to log that it’s leaving.’ĭue to the fact many Domino’s stores are franchised, standardised practice in each location might vary, which is likely what’s causing the variation in answers. ‘People would always come to collect and it’d be “done” but not out the oven yet. ‘It’s estimated for the cooking process,’ they said. This is backed up by a .uk employee who previously worked at a Domino’s themselves: ‘It’s an estimation tracker that is based on how busy the orders have been at that time… They log when they start and then that’s it.’ Other former employees who wished to remain anonymous went further: One said: ‘It’s a bit of both … Basically it progresses from the first stage when the order is “knocked off” the screen which is supposed to be when the pizza goes in the oven.’ One anonymous customer told us that they ‘once phoned them to query something regarding it and was told it’s not accurate to your own order it just takes the average timing for each branch’.įrom people that worked there, there were mixed responses. Despite its name, the Tracker doesnt so much track your pizza as it does update you on when an employee has completed one part of the process. The dilemma that tracker truthers have with staff ticking off every single stage is that surely it would be an unnecessary level of work for the busy team members. The title of one Reddit thread is: Does the Dominos pizza tracker actually track your pizza or is it just a placebo. ‘Each stage of the order process is manually ticked off by a store team member, right through from preparation to leaving for delivery,’ a spokesperson said. So how did this operate? Was it all automated or a manual push-button system used in store to trigger each stage? With over half our drivers using GPS, many customers can watch their pizza progress from store to front door.’ ‘Domino’s pizza tracker is a live system based on real-time information from our kitchens. ‘We are pleased to put these wicked rumours to bed,’ they told .uk. We needed to speak to Domino’s for clarification: Is it allowed to not be specifically accurate? If so, why would the tracker even exist? You’ll notice when it goes to “out for delivery” it slows to a f***ing crawl, barely moving.’īit too many expletives for a conversation about pizza, but this is a pretty mindblowing thought. Order a few pizzas and you’ll see it’s the exact same every time. So it might as well be tracking it.’Īnother said: ‘It’s an automated timer. One Reddit user stated: ‘Placebo but kitchens are basically factories and factories know their cycle times very, very well.
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